The Muscles Not Motors Story
The “Muscles Not Motors” motto was coined in 1976 by a couple of bicycle racers in a pub in Montpelier, Vermont, who also happened to be the founders of Onion River Sports. As they sold sports gear for aerobic activities like cycling and Nordic skiing, and hosted a slew of community-minded athletic events, they realized it was more than just a motto. Their customers were a committed group of people dedicated to changing their carbon footprint and living healthy active lifestyles, and these energetic, environmentally-minded folks had a need to express their passion for living and for sharing stories.
Muscles Not Motors is an inspirational, aspirational environmental lifestyle brand with a focus on being a good global citizen. Muscles Not Motors pursues personal physical and mental well-being through fitness, healthy living, leadership, active families and contributing to one's community.
Muscles Not Motors is grounded in Vermont by real people who have fun and make a difference, everywhere.
What Are Actions?
Muscles Not Motors is all about taking action. Actions are ways to get involved with your neighborhood & community. You can view our actions and learn how to get involved.
What Are Centrics?
Muscles Not Motors is all about centrics. Centrics are a new way to view sports. Centrics encompass the entire lifestyle arounds a sport. View our centrics and learn how to get involved.
Who Are the Spokes?
Muscles Not Motors is all about spokes. Spokes are the athletes who make MNM. Spokes encompasss the entire lifestyle arounds a sport. View our spokes and learn how to get involved.