Muscles Not Motors turns 1 year old
Anyone who has crossed the threshold of Montpelier’s Onion River Sports knows the store’s slogan, “Muscles Not Motors.” But the words, which are emblazoned on everything from T-shirts to tote bags, are more than just an encouragement to get up and move: They also unite an online community of outdoor enthusiasts that celebrated its first anniversary Sunday.
“I’m not sure when the slogan first came into being,” said Andrew Brewer, owner of the city’s hub for all things two-wheeled. “Warren Kitzmiller (Onion River Sports founder) isn’t sure either. I think it’s just always been there. But now we’re really using the words to encourage community.”