Muscles Not Motors turns 1 year old

Anyone who has crossed the threshold of Montpelier’s Onion River Sports knows the store’s slogan, “Muscles Not Motors.” But the words, which are emblazoned on everything from T-shirts to tote bags, are more than just an encouragement to get up and move: They also unite an online community of outdoor enthusiasts that celebrated its first anniversary Sunday.
“I’m not sure when the slogan first came into being,” said Andrew Brewer, owner of the city’s hub for all things two-wheeled. “Warren Kitzmiller (Onion River Sports founder) isn’t sure either. I think it’s just always been there. But now we’re really using the words to encourage community.”

Muscles Not Motors | How a Local Group Is Turning an Ideal Into a Brand

If you have even a marginal interest in sports, chances are you’ve spent some time with the folks at Onion River Sports in Montpelier. They’ve got a reputation for being a passionate bunch. Whether you’re seeking a hardcore running group or a crew of like-minded century riders, you’re likely to find it under the shop’s wooden sign, blazoned with the name of the shop and an unofficial motto: “Muscles, Not Motors.”

Muscles Not Motors.com: Sharing active lifestyles to build an inspiring online social community

As Muscles Not Motors moves into its second year, this lifestyle community continues to expand its online reach to individuals and families committed to building healthy, active lives. The Muscles Not Motors community of bloggers attracts a like-minded following through first-person stories about cycling, running, hiking and snow sports, as well as accessible pursuits for active families.

Muscles Not Motors is the creation of Onion River Sports (ORS) in Montpelier, Vermont, an outdoor store specializing in all sorts of human-powered sports. Based on the longstanding ORS motto, “muscles not motors,” the website is filled with personal experiences of contributing bloggers from Vermont and around the U.S., with tips and information to inspire and empower readers to make positive changes in their lives, their families, and their communities.

“Muscles Not Motors” Demonstrates the Power of An Active Online Community that has a Social…

Onion River Sports in Montpelier, Vermont, an outdoor store specializing in human-powered sports including cycling, running and Nordic skiing, announces the launch of a new global lifestyle brand and socially integrated web site based on their motto, Muscles Not Motors. The new brand, Muscles Not Motors, and website, Muscles Not Motors.com, are targeted to individuals and families committed to building healthy, active lives and sustainable communities. The blog-style site attracts a like-minded following through several areas of interest including running, hiking, snow sports and active families. Blog posts are filled with personal experiences of contributing bloggers from Vermont and around the U.S., with tips and information to inspire and empower readers to make positive changes in their lives, their families, and their communities.